A film produced by Barnsley based video production company, Deadline Digital, has won a national NHS award.
The winner was announced at this year’s NHS Communicate and Conference Awards.
Calderdale and Huddersfield NHS Foundation Trust (CHFT) were joint winners alongside London Ambulance Service for Best Use of Digital Communications and Engagement award.
Deadline Digital worked closely with the communications team at CHFT to create an “access all areas” recruitment video capturing extraordinary moments, including a caesarean section birth.
Deadline Digital’s Head of Content, Tom Johnstone, is thrilled with the result.
“I’m absolutely thrilled to have played a part in producing the film that won the ‘Best use of digital communications and engagement award’ at NHS Communicate Awards 2024. Working with Amy and the communications team was a dream. They were incredibly supportive of our ideas and were the driving force in organising the filming days. The award is testament to the joint working effort and goes to show what can be achieved when all parties are pulling in the same direction.”
Tom Johnstone
The NHS Communicate awards are an annual celebration of excellence among NHS communications teams from across the country.
Comedian Jo Caulfield hosted this year’s awards with hundreds of NHS staff attending the event.
In the category for Best Use of Digital Communications and Engagement, CHFT were up against strong contenders.
The full category shortlist was as follows:
- Finding the next generation of #TeamLAS life-savers – London Ambulance Service NHS Trust
- #TeamCHFT – storytelling, without words – Calderdale and Huddersfield NHS Foundation Trust
- Be the difference recruitment campaign – Central London Community Healthcare NHS Trust
- The clock is ticking – Sandwell and West Birmingham NHS Trust
- ‘Think which service’ winter campaign – NHS Shropshire, Telford and Wrekin
- You’re not alone – West London NHS Trust
Head of Communications at CHFT, Amy Campbell, played a key role in bringing the film to life.
“The impact of this film extends far beyond just being a flash in the pan film that you create, put on YouTube and forget about. People felt real emotion when watching the film. We made direct hires off the back of our Team CHFT videos that people had seen on social media because they wanted to join us and they wanted to be part of us”.
Amy Campbell
The WeAre#TeamCHFT film has been well-received with over 20,000 views on Facebook and over 2,000 views on YouTube.
The aim of the video is to capture hearts and minds and to inspire people to join the trust. Filmed over a week, the team covered a breadth of healthcare delivered by CHFT, both within the hospital walls and out in the community, catching moments of sincerity between patients and trust staff.
